Online merchants - by taking advantage of available cardholder authentication services on your e-commerce transactions, you can get improved rates, prevent fraud, and even get charge-back protection so that if a fraud related charge-back does occur - you may not be financially responsible*. The cardholder authentication services I'm talking about? Verified By Visa, MasterCard SecureCode, and JCB J/Secure. All of these services are built on Visa's 3-D Secure protocol. For more in formation about how...